On October 15 and 16, Milk Audio Store will host two days entirely dedicated to PMC, featuring the unveiling of the new PMC 10 monitor and the opportunity to hear the brand’s range of professional monitors in person.
We saw them for the first time at the 2026 NAMM Show and shared them on our YouTube channel, where you can watch Oliver Thomas—Co-Chief Executive Officer (Co-CEO) and Commercial Director of PMC Speakers—explain the new PMC lineup.
For the occasion, we’ll be transforming our Rome showroom into a full-fledged listening experience: each Milk room will be set up with a different PMC system, so you can compare the models in the environments for which they were designed.
This event is open to musicians, producers, sound engineers, and audio professionals to listen to and discover the technology behind the PMC 10, and it will feature a day of private meetings with Dan Zimbelman, PMC’s Senior Business Development Manager.
From 11:00 a.m. to 6:00 p.m ., the Milk Audio Store showroom will be dedicated entirely to listening to PMC monitors.
You’ll be able to listen to the PMC Result6, PMC 6, PMC 6-2, and the new PMC 10, moving from one listening room to another at your own pace and comparing the models using the same audio material.
Throughout the day, there will also be two special presentations dedicated to PMC and the technology behind the new PMC 10 project, led by Dan Zimbelman, SeniorBusiness Development Manager at PMC.
1
PMC and the technology behind the new PMC 10: the brand’s philosophy and the solutions that shaped the new design.
2
A second session dedicated to PMC and the PMC 10 project, for those who prefer to join us in the afternoon.
3
Before, after, and between presentations, all PMC rooms are available for you to listen and discuss.
Each room in our showroom will feature a different PMC system, allowing you to listen to each model in the most suitable environment.
PMC 10
The new PMC 10 in our Dolby Atmos listening room.
PMC 6-2 – Recording Studio
The high-performance three-way speaker designed for mixing, mastering, and post-production.
PMC 6 – Control Room
The next-generation monitor for recording, production, mixing, and immersive applications.
PMC Result6
The compact, precise, and transparent active monitor with an extremely well-defined stereo image.
The second day is dedicated to one-on-one sessions in our Dolby Atmos room, where you’ll be able to listen to and compare the various monitors while working on your own recording, mixing, and mastering sessions.
This is an opportunity to speak with a team of experts about your studio, your projects, and the monitoring system best suited to your work—with all the time and attention that a discussion of this kind requires.
Appointments on October 16 are by reservation only.
Choosing a monitor is one of the most important decisions for anyone who works with sound, and no spec sheet can replace actually listening to it.
Having the Result6, PMC 6, PMC 6-2, and the new PMC 10 all in one place on the same day means you can truly compare them, hear how the sound changes from one model to another, and figure out which one best suits your workflow.
With its proprietary ATL™ (Advanced Transmission Line) technology and Pure Music Craft philosophy, PMC has been a benchmark in recording, mixing, mastering, and post-production studios around the world for years. On October 15, you’ll be able to see firsthand how this expertise comes to life in the new PMC 10.
Fill out the form to let us know you’ll be attending on Thursday, October 15, and tell us which presentation you’d like to attend.
The Milk Audio Store and Milk Studios team is looking forward to seeing you !
Pure Music Craft. The best way to choose a monitor is still the same: listen to it.
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